📣 𝗛𝗘𝗥𝗘𝗙𝗢𝗥𝗗𝗦𝗛𝗜𝗥𝗘 𝗡𝗘𝗪𝗦 | Feasibility Study results into the potential for pedestrianisation in Ross-on-Wye published

Hereford Voice · 2025-04-24T07:50:10Z

Ross-on-Wye Town Council, supported by Herefordshire Council and with funding from the UK Government’s Shared Prosperity Fund, commissioned a feasibility study to better understand the potential for pedestrianisation in Ross-on-Wye. The project was first identified in the Ross-on-Wye Investment Plan (2021) and aims to support increased footfall for a stronger, resilient town centre.

The study focussed on the area around the Market House and considered the potential for pedestrianisation of Broad Street between the junction with High Street/Gloucester Road to New Street. A range of options were considered, from full or partial pedestrianisation, pedestrian priority and shared use solutions as well as examination of other potential streets.

As part of the study the economic performance of Ross-on-Wye was looked at and in many ways is already bucking national economic trends and presenting a strong, healthy and vibrant town centre. Some examples of this include an overall low vacancy rate of 8% compared to 14% nationally, a high level of shopping for everyday goods retained at 39% of ground floor units compared to 27% nationally and strong retention of local market spending with 57% of shopping for everyday goods and 84% of local food shopping. This is in contrast to many other town centres where pedestrianisation has been proposed to overcome otherwise weak market locations with poor accessibility. For Ross-on-Wye the challenge is more about strengthening its key assets and remaining relevant and attractive to retain its strong market performance going forward. Footfall data was also looked at and visitor numbers to Ross were significantly above the other Herefordshire Market Towns with a dwell time in Ross-on-Wye that was equal to Hereford City and higher than all other Herefordshire Market Towns.

The study showed that there are no significant barriers to people accessing and enjoying the town centre that would warrant full pedestrianisation. The town centre was assessed to be performing exceptionally well with below average vacancy rates, a good mix of shopping, leisure and entertainment spread throughout the town and strong retention of local market share with a good level of footfall and visitor attraction. Although full pedestrianisation may not be appropriate, other measures were suggested that could be looked at in order to prioritise people over cars in the town centre, enhance the setting of the Market House and improve the town centre economy. Whilst Ross-on-Wye is characterised as healthy and vibrant today, it is vital it is able to sustain that position and continue to attract and retain local footfall to support the town centre economy.

The key principles and overall aims resulting from the study are: retain and enhance Ross-on-Wye’s strong retail and tourism proposition, ensure the town centre remains operationally convenient for retailers and traders, reduce the dominance of vehicles in High Street, Broad Street and Market Place and enhance pedestrian connectivity in and around the Market House and Market Place enhancing the area as a key focal point in the town.

The interventions suggested are designed to address pedestrian realm improvements, traffic management and controls and wider connectivity to the town centre. Moving forward the town council will consider the proposals in due course.