Idea for new advertising board in Hereford unveiled

[megilleland]

In The Hereford Times today:

Idea for new advertising board in Hereford unveiled

A NEW digital billboard could be coming to Hereford, if Herefordshire Council agrees to plans and does not think it would make the A49 dangerous for drivers.

Alight Media, based in London, has asked the council if it can put the digital screen – which would be 6.4 metres wide and 3.4 metres high – on land at the Richmond Place Club in Edgar Street.

Documents submitted with the plans showed the adverts would be mainly seen by traffic heading southbound.

And while consultants recognise there was currently no advertising at the site, it did feel as it was an "appropriate location for a landmark advertising site".

They said The Richmond Club Place had been severely impacted by the coronavirus lockdowns so money from adverts would "assist significantly to the survival of the club along with the opportunity to advertise upcoming events at the club to the local community".

 

Anything to distract drivers while they wait to cross Greyfriars Bridge.

[twowheelsgood]

Hideous. Does it enhance the Conservation Area? I think not. Mind you, the state of the car park opposite doesn't do much either, but money talks, as they say.